For my first workshop with Peak Leadership 2011/2012, I attended Personal Branding with Jeff Balin on October 5, 2011, from 3pm to 4pm. This workshop focused on how knowing more about yourself will in turn create a personal persona or personal branding for the employers.
Jeff started off asking us what a “person brand” meant to us. Things such as work ethics, leadership, and such. These are keywords that we saw as what others see in us.
Some of the key points that I picked up in this workshop that stuck with me were:
“What are people saying about you when you leave the room?”
The things others say about you are qualities that define you. If you represent yourself in a positive light, others will see that too. When you give them reasons to say negative things about you (i.e.: being late, irresponsible, etc.), it affects your personal brand and how they view you in the long run. It takes a long time to gain that reputation and trust back.
“How do you fit in the company?”
For students who are looking for employment during and after their studies, this point is essential in the employer’s decision on whether they should hire you or not. If you don’t present yourself in a way that the employer thinks you’re a fit, it usually goes both ways: either you are really not a fit for that company, or you’re not showing that you can be a good fit to that company. Things such as personal attire and being on time for an interview already plays a big role in first impression.
We moved onto the idea of Unique Ability where it was the main course for the workshop. The idea is based on this book – Unique Ability: Creating the Life You Want (by Catherine Nomura and Julia Waller with Shannon Waller). It is about understanding yourself to get the most out of your life and like the title of the book says: Creating the Life You Want.
I am probably the best person I know at _____________ , and I would love to use this ability to make a good living.
He had us fill in that phrase. Understanding what goes in that phrase will enable you to pursue a job with that quality as a big part of the responsibility or role. What I wrote in that line was: making people laugh/happy. I think that I love being organized and meeting deadlines. Pushing people to do their best and completing projects (and assignments, etc.) are something that I love to do. Hopefully, my future career will consist of that.
This lead us to the idea of love and passion for something. When listening to people talk and their stories, look out for a keyword such as love because people don’t use that word likely when describing something they love to do.
Finally, being aware, having the discipline, and having the courage to integrate your Unique Ability is really something we all need to work on constantly if we want to reach our goals and be happy/be fulfilled in our job.
If either of the three are lacking, you will find that the situation you are currently in isn’t the most ideal. For example, while you are aware of your abilities and skills, you might not have the discipline to pursue your goals (i.e.: applying to more jobs), or the courage to take a risk.
I believe that this workshop has helped me a lot in understanding myself and where I want to be in terms of a job that will make me happy. The thing that really stuck with me the most, and in a way I knew about it before, was “What are people saying about you when you leave the room?” because that is the impression that sets you apart from others. No one wants to be known as the slob or lazy employee or peer. Making a good impression of yourself will take you far into the future.